State Of Snacking 2020 - IRI
IRI provides the information, analytics, business intelligence solutions, consulting services and subject matter expertise the world’s leading CPG, retail and healthcare companies require to drive their insights.
Actived: Monday Oct 26, 2020
Price and Promotion in Western Economies
• Leaflets and coupons/e-coupons remain the most used promotion mechanics. Savvy shoppers are also increasingly more interested by ‘money off’ on a single pack rather than multi-buys. • Every day low price (EDLP) has been adopted in all countries and it seems to have become the way to overcome the trend for ongoing promotions.
THE IMPACT OF A SECOND ROUND OF STIMULUS ON THE CPG DEMAND
$2.2 trillion CARES Act: Sales took off in mid-April when many Americans began to receive their $1,200 stimulus checks. Within 10 days of receiving their stimulus checks, households spent around one quarter to one third of it, research shows, including rent, bills, food, personal care and nondurables. 48% 43% 34% 9% 7% 5% 2% 13% 48% 40% 35% 11%
Loyalty Card Data Illuminates $25 Million Aisle Opportunity
The rise of the internet has also led to a highly connected world – a world in which customers are bombarded with information online and off, in the store and at home. Out of necessity, customers have become experts at tuning out products and marketing messages that aren’t immediately relevant in their daily lives.
PART 2 – MAINTAINING PRICING DISCIPLINE DURING A RECESSION
deals by combed retailers’ circulars, clipped coupons and searched the store for the best deals. Source: IRI Special COVID0- 19 Series: Recession-Proof Your Business – Part 1: How the Great Recession Reshaped the Demand Curve. For more information on How the Great Recession Reshaped the CPG Demand Curve and Price / Mix Growth, CLICK HERE.
IRI Consumer Connect Survey Finds Younger Millennials
Download coupons from retailer/manufacturer website: 46%, 62%, 60%, 56%, 48%, 39% In addition, these older cohorts are more likely to buy food and beverage brands other than their preferred brand because they are on sale and buy brands because they have a coupon.
Blog | IRI
In fact, according to recent IRI data, almost 50 percent of all consumers search for coupons and promotions from a coupon, retailer or manufacturer website, demonstrating not only their quest for value, but their desire to access it digitally. rather, it is vital – especially for retailers, who serve as the jumping-off point of
Consumer Trends March 2018 - IRI
While 2019 is off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. Hand-in-hand with consumer confidence is the growing and evolving e-commerce channel.
Succeeding in Online Grocery - IRI
The fact that online food and CPG retailing is taking off is not in dispute. While online grocery shopping is still very small at approximately 2 percent of total sales, it will grow to 5 percent by 2018 and to as much as 10 percent by 2020 according to IRI-sourced projections.
Times & Trends Report Finds Golden Opportunity with
Today, baby boomers and seniors account for the majority of all CPG expenditures. Over the next 25 years, the population of Americans aged 65 and older will double, and spending by this group will exceed $230 billion in less than a decade. This segment of the population spends heavily on healthcare, and embraces proactive prevention in attempt to minimize the need for disease state management
Mid-Year Reflection 2017 - IRI
Download coupons from retailer/manufacturer website Visit multiple retailers Try new, lower-priced brands Buy private label options $100K> $55-$99K $35-$54K <$35K Tot. Pop. Source: Consumer Connect™, Q2 2017 Millennials are most likely to make brand concessions; Gen Xers are as likely as millennials to seek digital savings opportunities.